Customer Use of Valcre Brand Assets Policy

Purpose

This policy outlines the guidelines and approval process for Valcre customers who wish to reference Valcre’s name, logo, or other brand assets in their own marketing materials, websites, or communications. Our goal is to ensure that Valcre’s brand is represented accurately, consistently, and respectfully.

Acceptable Use

Customers are welcome to reference their relationship with Valcre as a client, partner, or user of Valcre’s software, provided the following conditions are met:

Brand Integrity:

You agree not to delete, alter, distort, or obscure any Valcre logos, trademarks, or other visual branding assets. This includes (but is not limited to) resizing disproportionately (“squeezing” or “stretching”), inverting colors, changing hues, or overlaying additional design elements that obscure or confuse the Valcre brand.
Accuracy:

Any statements made about Valcre, our products, or services must be factually correct and not misleading. Do not imply a partnership, sponsorship, endorsement, or affiliation beyond your customer relationship.
Respectful Context:

The Valcre name or logo must not appear in any context that could damage Valcre’s reputation or be perceived as offensive, misleading, defamatory, or in violation of applicable laws.

Approval Process

Before using Valcre’s name, logo, or other brand elements, please submit a written request for approval to your Valcre representative or via marketing@valcre.com. Your request should include:

A description of how and where the Valcre name/logo will be used.
The intent or purpose of the use (e.g., vendor showcase, testimonial, press release, partnership page).
All URLs or links to where the materials will be displayed.
A mockup or sample of the intended use (preferred but not required).

Valcre reserves the right to approve, deny, or request changes to any use of its brand assets, at its sole discretion.

Brand Asset Delivery

Once your request is approved, Valcre will provide the correct, current, and authorized logo files and brand usage guidance. Use only the provided assets. Do not source logos or visuals from screenshots, Google Images, or third-party sites.

Revocation

Valcre may revoke approval at any time if:

The use no longer complies with this policy.
Our brand guidelines change.
The customer relationship is terminated or suspended.

Upon notice of revocation, all references to Valcre’s brand assets must be removed within ten (10) business days.

Questions

For clarification or assistance with your request, please contact Valcre Marketing at marketing@valcre.com