Step 1: Access the Projections for Demand - Occupancy Conclusion sheet by selecting PENOCCUPANCY from the bottom menu

Step 2: Review the history and determine how the subject will perform in light of other properties

Enter these forecasts into the appropriate yellow field.

Pro- tip: 

Subject is/will underperform the set | competition = < 100%

• If the historical data show the subject is consistently underperforming, it would be safe to assume it should perform the same way unless there were a capital event. 
  • If you have a property improvement plan scheduled in year 2 or 3 and the subject has been operating at an index of, say, 80 or 90%, you could safely argue that the improvement plan will impact the subject's ability to perform in the market and estimate a higher factor. 

Subject is/will outperform the set | competition = > 100%

• If the historical data shows the subject consistently outperforms the set,  you could forecast accordingly.

Subject is performing and expected to continue to be on par with the set | competition = 100%

Step 3: Enter the Penetration Projections or index factors for each segment. 

Additional Sets or Assets

The number of segments, secondary sets, or assets you selected in the Room Night Builder sheet will be reflected in this table, and you will want to review the projections and adjust accordingly.  

Step 1: Select Click Here to Show All Rows to access the additional items.

Step 2: Review how occupancy for the subject has been forecasted.

Occupancy Conclusion