Hospitality: Using the Market Profile Sheet

The Market Profile sheet is where you can store information about the subject's market, including occupancy rates, daily rates, and revenue per available room, using information from a Market Profile report. The information is organized by market, submarket, and country. 

This guide will cover filling out the Market Profile sheet in the Hospitality Valuation Workbook. 

Table of Contents

Prerequisites


How-to Guide

Market Data Summary: This section allows you to provide an overall summary of the Market Profile and can be populated into your Word Template. As with all yellow fields in the Valcre Valuation Workbooks, you can manually type into this section as needed.

 

Step 1: Import your Market Profile data

Select the Import Market button and then select your Market Profile export. 

Step 2: Select a Class from the blue-shaded dropdown above the tables


 

 

Step 3: Review the data to form your conclusion

The data from your export will populate three Supply, Demand, Occupancy, and RevPar tables for your Submarket, Market, and National.

Step 4: Add these tables to your Report. 

If these tables are not already in your report, use the link names below each table to insert them using the Insert Link feature in the Valcre Ribbon. 

  • HMA_CityStats
  • HMA_SubmarketStats
  • HMA_USAStats

 

Once you have completed all the necessary information in the Market Profile sheet, you can move on to the Development Overview with Projections Sheet for the Hospitality Workbook. 


 

Additional Questions?  Valcre Support is ready to help with all your Valcre product questions! You can connect to us via phone, email, or chat! 

 

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